30 Second Elevator Pitch

“If you can’t describe your product in 30 seconds, it isn’t worth describing at all …”

Sent to key employees

hi there, quick favor … i know you’re busy but … would you mind taking a few minutes and sending me your best 30 second elevator pitch for LawToolBox? From your perspective? Trying to get some materials ready for when a new hire starts

Jack Grow – 2025

LawToolBox transforms the modern legal practice. Enter a single trial date—for example in Los Angeles Superior Court—and instantly generate over 80 court-specific deadlines using patented rules-based calculators. Missed deadlines are the biggest risk most legal professionals have to manage, and LawToolBox gives them an easy button to safely manage this risk.

Legal teams can launch matters directly inside Microsoft 365, activating shared calendars, folders, and notes in Outlook and Teams with the best-in-class integration of any legal solution.

Law firms can seamlessly embed LawToolBox into billing platforms like SurePoint LMS and Centerbase, and document management systems like iManage, Netdocs, and SharePoint.

Then take all this and amplify with secure and safe AI and M365 Copilot. And with availability in the Microsoft Commercial Marketplace, procurement is frictionless—no vendor approval delays, just a one-stop shop for legal automation.

Carol Lynn Grow – 2025

Her “tried and true” approach to stopping people at an exhibitor booth …

“Have you heard our news? We integrate with iManage now …”

LawToolBox is a leading provider of legal software for corporate legal, government and law firms that uses the Microsoft Graph to turn Microsoft 365 into an umbrella platform for managing client matters inside M365.  The LawToolBox Copilot platform leverages its copilot containers, agents and customizable prompt libraries with its integration with Purview and leading DMS, accounting, and homegrown software to create client matter containers in Microsoft 365. Supercharging Copilot with Semantic Index insights related to specific client matters on legal issues discussed in Outlook emails and attachments, comments in co-authored documents in Word, insights from Teams and Zoom meeting transcripts, attorneys can leverage an AI assistant to get started on work quickly.  Whether they are in Outlook, Word, SharePoint, or Teams their Copilot for legal assistant understands the nuances of who they have been working with and upcoming priorities.

LawToolBox, the first legal app certified to work with Microsoft 365 Copilot, is deployed in the Microsoft Innovation Hub demo environment across the globe, so it is readily available for Microsoft Innovation Hub architects and Microsoft internal field sellers to show how LawToolBox copilot for legal helps attorneys change the way law is practiced.

Brent Mayes – sales team – LTB365 – 2025

LawToolBox is the only legal solution built natively into Microsoft 365 that transforms Outlook, Teams, and Copilot into a powerful legal operations platform. We automate deadline management and court rule-based calendaring for any jurisdiction or ruleset, helping legal teams stay compliant and avoid missed deadlines. LawToolBox also streamlines matter management and document automation directly inside the Microsoft tools your teams already use. Our platform integrates seamlessly with SharePoint, iManage, NetDocuments, and leading billing systems—so attorneys can manage matters, deadlines, and documents all in one place. With LawToolBox, legal teams unlock the full power of Microsoft 365 and Copilot to save time, reduce risk, and drive efficiency.

Paul Elliott – tech support and IT – 2025

We’re a time management application provider for legal professionals. Every case requires a series of actions that need to be met in a timely and precise manner. LTB documents those for each state, county, and even Country and provides the ability to calendar those events easily and quickly in Microsoft’s 365 environment.

As an added benefit we have DMS integration, case collaboration, notifications, and a precisely managed and secure LTB Ai that manages your day, develops documents, or reads schedules to add those events to your calendar senselessly. All managed inside your tenant securely, all without external conflicting data.

Spencer Davilla – sales team – API integrations – 2025

this is my best shot at a 30 second elevator pitch with my perspective on the API side:

“LawToolBox is a powerful legal calendaring solution designed to ensure attorneys never miss a critical deadline. But it’s more than just a safety net—it’s a growth engine. With access to all jurisdictions and rulesets, LawToolBox empowers firms to expand into new practice areas without limitations. Seamlessly integrated into your case management software, it acts like a brilliant docketing clerk behind the scenes—automating deadlines, reducing risk, and unlocking new revenue opportunities. LawToolBox doesn’t just keep you compliant—it helps your firm thrive.”

Scott Williamson – training – 2025

Fundamentally, LawToolBox is a rules-based calendaring solution that allows you to schedule all aspects of your cases across all 50 states and in all major practice areas, pushing these events directly onto your outlook calendar. That being said, we are on the cutting edge of bringing AI into the legal space with our partnership with Microsoft who has referred to LawToolBox as copilot for legal. One or biggest points of pride is our adaptability. This starts will giving you the entire toolbox of our rulesets but extends to integrating with or working alongside all major case management and document management platforms, and further reaches to your day to day allowing you to access and manage your deadlines from a browser, your outlook calendar and email, and even within Microsoft word and teams.

At the end of the day, we plug directly into your established processes, working with the platforms you already utilize, and help you schedule and manage all of your case events and deadlines with the added power of the copilot engine and the LawToolBox AI.

Johnny Grow – partner and copilot team – 2025

LawToolBox is the ultimate legal tech solution that eliminates missed deadlines, messy data, and overpriced tools. Fully integrated with Microsoft 365 and Azure OpenAI, it transforms legal workflows by automating deadline management—even from handwritten court orders—and streamlining document collaboration. With affordable pricing, seamless DMS integrations, and a powerful AI-driven CoPilot for Legal, LawToolBox empowers law firms to boost productivity, reduce risk, and modernize their practice—all while leveraging the tools they already use. Sell smarter with LawToolBox—where legal tech meets simplicity and performance

Morgan English – rules set team – attorney – 2025

I love LawToolBox’s collaborative, supportive team and the flexibility that allows us to thrive both personally and professionally. I’m proud to work on a product that truly makes a difference for our clients. The company’s commitment to investing in our growth fosters an environment where innovation and excellence flourish. LawToolBox a fantastic place to work!

Marisa Harris – sales team – LTB365 – 2025

LawToolBox is fully integrated Microsoft partner in legal tech. We provide a huge time saving automated legal calendaring feature available in the M365 suite. We are fully baked into your Outlook and Teams as well as SharePoint and Planner etc.

We have a ruleset repository for the entire USA, plus Canadian courts and several other off-shore locations.

Our technology allows attorneys and law firms to access trigger dates within their state, level of court and jurisdiction with a few clicks of the mouse, which then creates a timeline of all associated deadlines.

We have integration partnerships with several CMS and DMS providers to round out your workflow with our automated legal calendaring system.

Christian Hyatt – sales and partnership team 2025

LawToolBox (LTB) is a cloud-based legal software platform designed to help law firms, legal departments, Offices of General Counsel (OGCs), and other legal professionals manage critical deadlines with ease and precision. By automating rules-based calendaring for nearly every jurisdiction across the U.S. and beyond, LTB significantly reduces the risk of malpractice and helps legal teams stay organized and compliant every day.

LTB enhances collaboration and productivity by integrating seamlessly with Microsoft 365—including Outlook, Teams, and soon Excel and PowerPoint. Recognized by Microsoft as Copilot for Legal, LTB empowers users to manage deadlines, documents, and communications directly within the tools they already use.

In addition to its core platform, LTB offers LTB AI, an advanced feature that uses artificial intelligence to accurately extract deadlines from handwritten court orders and automatically add them to your calendar—saving time and minimizing errors.

Britten Hale – sales team – LTB365 – 2025

Obviously I always want to say much more, but I think I boiled this down to 30 seconds. Each pitch is usually tailored to the other person in the elevator at the time. 😊

LawToolBox is one of the top legal add-ins for M365 and an award-winning, single-sign-on software solution inside your M365 tenant to keep data secure. Use LawToolBox in Outlook, Word, Teams, Copilot and our myriad of integration partners to enhance productivity and collaboration with deadlines, documents, and matter management. Our 13-year partnership with Microsoft, our DMS integrations (iManage, NetDocuments, SharePoint, and more) that link documents to deadlines in Outlook, and our AI/Copilot innovations provide substantial advantages to any size law firm, corporate legal department, or governmental agency. Since 1998 we’ve helped thousands of firms and legal departments save time, manage matters, and reduce the risk of malpractice with our rules-based deadlines for all 50 state and several other countries. LawToolBox AI extracts critical dates and deadlines from CMOs, scheduling orders and virtually any other document to add directly to your calendar. Recently we were the first legal app approved by Microsoft as “works with Copilot” and are currently deployed in every Microsoft Innovation Hub around the world.

Thomas Galloway – rule set team – attorney – 2025

LawToolBox takes critical court deadlines and integrates them into Microsoft 365, syncing them with your Outlook calendar. Instead of entering these deadlines manually, a time consuming and risky process, LawToolBox automates this process. LawToolBox not only increases efficiency of deadline management on a day-to-day basis, but also puts legal professionals’ minds at ease by staying abreast of rule updates and updating them immediately.

Ben Koeneker – partner team – 2025

LawToolBox has been the industry leader and innovator in the Legal Deadline Management space for nearly 30 years. We have an incredibly comprehensive integration with the entire Microsoft O365 eco-system and this includes AI. As a pure Deadline Management application, we have a dynamic API and are the most widely integrated amongst the Practice Management Solutions in the software for Law Firms marketplace. Our newer Hybrid Integrations leverage our Flagship product including our full AI features and helps to bridge the connection between the Legal Software Tech industry and the Microsoft Enterprise channels. We have been a strategic Microsoft partner for over 10 years and are being deployed as an application in the Microsoft Innovation Hubs throughout the country as the defacto “easy” button for MS Co-Pilot and real world practical example of how Microsoft AI can be leveraged an trusted in even the most data sensitive market segments, such as Legal Tech. LawToolBox has always focused on the customer needs as the primary driver for feature innovation/development and believes that strong partnerships make for a growth oriented market position.

Dasha Baulina – support team – 2025

LawToolBox helps legal professionals manage matters and deadlines wherever you spend your day to run your practice. This is a court rule-based legal calendaring solution that lives inside Microsoft 365 and your legal software ecosystem and integrates with industry leading practice management software.

It automates deadline calculations using rules from U.S. and Canadian courts—civil, family, probate, appellate, and more—helping legal professionals avoid malpractice and save time. Deadlines sync to Outlook, update automatically if dates change, and disappear when a matter closes. Attorneys and staff get real-time alerts, tailored reports, and full integration with Microsoft Teams, case management tools, and document systems.

With LawToolBox, you can connect your legal tech stack and forget about dreaded spreadsheets used to count court days versus calendar days, add mail rules, and subtract weekend rolling rules – just to move a single deadline to the correct court day.

Now, you can manage legal deadlines accurately and effortlessly—right from where you work. If that sounds good, ask us how AI can supercharge your work.

Austin Bess – rules set team – attorney – 2025

Product Side: LawToolBox helps law firms ensure proper adherence to deadlines from court rules or standards in practice. One of the most tedious, but also crucial workflows in practicing law is solidifying compliance with deadlines across an organization and being able to track those dates over large caseloads. LawToolBox solves one of the biggest stressors in a law firm by simplifying this process and integrating them with your Microsoft Calendar. I personally like that the work I do at LawToolBox can give Attorneys and Paralegals alike some peace of mind when it comes to deadline management. I find great meaning in providing a solution that quells malpractice fears. I also think LawToolBox gives an avenue for smaller organizations to compete at a higher level allowing accommodation of higher caseloads and larger scopes of practice.

My Specific Job: LawToolBox from my perspective of Ruleset Team Manager is working on a close knit ruleset team. Essentially building frameworks and mapping legal codes in a way that facilitates the product’s capabilities lining up with customer expectations while reflecting the law accurately. To me the job is like solving and organizing or building upon a giant puzzle. The law is ever-changing, our ruleset team must simultaneously build new areas of law we have not yet mapped, while also updating existing law as it changes and according to a client’s needs regarding their scope of practice. We handle issues ranging from client facing interactions to gain information about how to build the request, all the way through making sure a newly mapped legal code is ready to go-to-market.

Trayce Chapman – support team – 2025

Hi I’m Trayce from the customer success team and I want to shed some light on our legal calendaring software called LawToolBox. LawToolbox is a cloud based legal calendaring system used by firms and paralegals across the country for everyday calendaring needs. Everything from reminders, to trigger dates to events and deadlines we’ve got you covered. I’ll take some time to show you basic navigation on everyday tasks such as setting up a matter, creating a deadline, and adding members of your firm to your matters so you get a feel for how we operate.

Jessica Myers – rules set team – attorney – 2025

LawToolBox is more than just a deadline management tool- it’s a solution that transforms how legal professionals work. By calculating and tracking court rules, it reduces the risk of missed deadlines and streamlines case management. Its seamless integration with Microsoft 365 allows users to sync deadlines to Outlook, saving valuable time and enabling case collaboration in Teams. Not only does it improve efficiency, but it also optimizes the legal process by leveraging Copilot to bring AI- powered features to your legal workspace in a safe and private environment.

Legacy Elevator Pitches.

2007

Legacy Elevator Pitch

LawToolBox is a web-based litigation tool that generates a case deadline chart from complex court rule sets, and then automatically sends email reminders of upcoming deadlines. You can also synchronize those deadlines into your calendar software like Outlook.

Instead of using a little wheel or their fingers to calculate deadlines, law firms that use LawToolBox can automate deadlines and address and reduce malpractice claims with a cutting-edge online rule-based docketing system.

In Colorado we’ve had 90% client retention over 5 years, and now we have over 300 law firms (representing 30% of the litigation market). And the best part of all is that the law firms don’t even have to pay for the product. They take the “per case” fee and pass it through to their clients, and if they qualify for a “technology discount” on their malpractice insurance premiums, they are making money before they’ve even used our product!

2007

Legacy Elevator Pitch

LawToolBox is a rule-based deadline calculator that runs on the web. You enter your user ID and password, log into your own LawToolBox, and set up a case with just a few clicks. For example, you enter a “trial date” and we’ll calculate over 25 deadlines that run off that date all the way from the “deadline to file jury instructions” or “trial subpoenas” to deadlines such as “filing information about expert witnesses.”

Then, instead of calculating these deadlines on their fingers, attorneys can just grab a cup of coffee and wait for our automated emails to arrive reminding them of upcoming deadlines. And attached to the email reminder is a first draft of the pleading that’s been customized to their litigation.

For example, in Colorado district court there is a deadline to file a pleading called a “certificate of review” which, if you don’t file it on time, can result in your case being dismissed. If the statute of limitations has expired, you can’t re-file and your case is just gone. That’s when its time to call the malpractice carrier…

We sell a rule-based deadline calculator, but a lot of clients say what we’re really selling is “peace of mind.”

2000

Legacy Elevator Pitch

LawToolBox is a software that runs over the internet that is designed for litigators.

Attorneys sign in to a secure, encrypted website, and set up cases. When you set up a district court case, for example, we collect information to automatically populate the caption in our document assembly tool, and case trigger dates to drive our deadline calculators.

All of our venues have extensive forms libraries, and we have an email reminder system to remind you of deadlines several days before they expire. So, for example, seven days before the deadline to file a motion in limine expires in a case, we’ll send you an email reminder that has a practice tip explaining the upcoming deadline, and a first draft of the pleading you may want to file will be attached to the email reminder.

Before Lawtoolbox, attorneys used the wheel, or they used a combination of various software that required a dedicated support person or often it became shelf-ware… We allow firms to automate their deadlines without having to hire IT support team…

We charge on a per case basis, and most of our clients pass the fee trough to their own customers. And because you may qualify for a discount on your malpractice insurance premiums if you use our product, attorneys actually get paid to use it … Once a firm implements our product firm-wide, our customers tell us that a conservative estimate is that we save them an average of 11 non-billable hours of staff or support time for each case. Time saved reinventing the wheel on the procedural side of the case can be reinvested into developing the substantive pieces of the case that determine who wins or loses…

We’ve developed important relationships with players in the legal community like other legal technology companies, and law schools (where we’ve been integrated into some of the curriculum and clinics), and in Colorado we have become an approved vender by the CBA. And the Colorado bar association’s approved malpractice carrier, the Marsh group, has formally rated LawToolBox for a malpractice premium credit.